FROM THE WORKING SHOP
Practical guides from behind the counter
Owner-written guides.
Stories and broad lessons
EXPLORE THE QUESTIONS
Explore the big questions below, then start with the free owner's guide.
Planning your startup budget
Choosing shop equipment
Licenses, permits, and health codes
What should your budget cover? Think beyond equipment to your space, approvals and the time before opening.
Which equipment fits your concept and workload? Start with capacity, space and the kind of shop you want to run.
What approvals apply to your location? Speak with your town and health department before committing to a space.
START HERE
Start with the owner's guide
Explore the big decisions, from your concept and location to planning a budget and creating local buzz before opening. Read the free Start Here guide.
Practical guides, built around real experience
My free guide shares the big lessons from Sunday’s Ice Cream: choosing a concept, finding a location, planning your budget and attracting your first customers. For the detailed playbook behind those lessons, join the Academy list.