I learned some lessons the hard way. My biggest location mistake was choosing a shop without a big parking lot. Then I waited a couple of months for the health inspector's approval. The work behind the counter starts long before the first customer walks in.
We opened two days after Christmas, in the middle of winter. People thought we were crazy. But I'd been sharing the shop on social media, posting in local groups and putting up a banner before opening. We had a line out the door, and our first three winter months were some of our busiest. That's the experience behind this free guide, the Academy and the Scoop Marketing Club.
Discuss your shop plans
Book a free 15-minute intro phone call to talk about your plans and whether the Academy or Scoop Marketing Club could be useful. Mike calls you. Calls are offered Mondays and Tuesdays, 10 a.m. to 2 p.m. Eastern, with at least 24 hours notice.